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Monday, March 19, 2012

ΝΟΘΑ, ΑΡΤΑ - ΦΡΟΥΤΟΠΙΑ του Ευγενιου Τριβιζα


FRUITOPIA by EUGENE TRIVIZAS


The Coca Cola case
In 1997, Trivizas won the first stage of a legal battle against
The Coca-Cola Company, preventing the multinational company
from registering in Greece the title of his T.V. serial
and comic-strip books Fruitopia as a trade mark
for their Fruitopia soft drinks.
The court decided that Coca-Cola has unlawfully appropriated
his intellectual property. Coca-Cola appealed
against the decision and in December 1999
the relevant court of appeal ruled once again in Trivizas' favour.
Dr. Trivizas plans to pursue his case beyond Greece.